So you’ve been busy building your business. You have concentrated on marketing. You’ve got gotten out there and posted to Facebook and Twitter. You’ve got posted your story on all your sales pages. You’ve got created your blog. You have even written articles and posted them everywhere in the web. You have hung round boards and posted ’till you were told to stop. You’ve got been building your brand like gangbusters.

But have you forgotten something?

The biggest brand success factor is not marketing. It’s delivering in your promises. It is delivering a quality product to your customers.

And for these of us creating learning content material meaning your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality is going to be in-built — or left out.

In the brief term, people listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — both stated and implied — and then make a decision. Your marketing will persuade people that you just do know what you’re doing. And that you simply will deliver a quality product.

But in the long run, they will decide you by how well you really deliver on these promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing enterprise creating a long run relationship with your prospects is a key to success. That is why list building is so important.

And when creating courses and eBooks and other info products the biggest affect on your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. However your prospects — your audience — are taking your course precisely because they do not know the content. They are there to study the content. So their judgment of the quality of that content is different. It isn’t primarily based on how well you know your subject.

Instead your prospects will decide your content primarily based on how well it meets their wants and expectations. Did you design the product to unravel a specific problem they’re having? Did you design your product round their motivations? That is how they will choose your content.

The second thing they will judge you on is organization. Do you seem to understand the subject well enough to current it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will choose you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be pleasant and straightforward to speak to?

However it’s not that simple. You see the way you deliver quality content includes intently figuring out and concentrating on your customer. And that very same target buyer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing target your desired customer. So your quick term influence in the end also depends on the quality of your product design process.

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