So you’ve been busy building your business. You’ve concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You have created your blog. You’ve got even written articles and posted them all around the web. You’ve got hung round forums and posted ’till you were told to stop. You’ve got been building your model like gangbusters.

However have you ever forgotten something?

The biggest model success factor is not marketing. It is delivering in your promises. It’s delivering a quality product to your customers.

And for these of us creating learning content material meaning your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality goes to be in-built — or left out.

Within the brief term, individuals listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — each acknowledged and implied — and then make a decision. Your marketing will persuade people that you simply do know what you might be doing. And that you just will deliver a quality product.

But in the long term, they will decide you by how well you truly deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing enterprise developing a long term relationship with your prospects is a key to success. That’s why list building is so important.

And when creating courses and eBooks and other info products the biggest influence on your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The first is content. However your customers — your audience — are taking your course exactly because they do not know the content. They’re there to study the content. So their judgment of the quality of that content is different. It isn’t primarily based on how well you know your subject.

Instead your prospects will judge your content based mostly on how well it meets their needs and expectations. Did you design the product to resolve a particular problem they are having? Did you design your product round their motivations? That’s how they will decide your content.

The second thing they will choose you on is organization. Do you appear to understand the subject well sufficient to current it so they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be pleasant and straightforward to speak to?

However it’s not that simple. You see the way you deliver quality content includes intently identifying and focusing on your customer. And that very same target buyer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing target your desired customer. So your brief time period influence in the end also relies on the quality of your product design process.

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