So you’ve been busy building your business. You have concentrated on marketing. You have gotten on the market and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You’ve got created your blog. You’ve even written articles and posted them everywhere in the web. You have hung around forums and posted ’till you were told to stop. You’ve got been building your model like gangbusters.

But have you ever forgotten something?

The biggest brand success factor is not marketing. It’s delivering on your promises. It is delivering a quality product to your customers.

And for those of us creating learning content material which means your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality is going to be in-built — or left out.

Within the quick time period, folks listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — both stated and implied — and then make a decision. Your marketing will convince people that you simply do know what you might be doing. And that you simply will deliver a quality product.

However in the long term, they will decide you by how well you truly deliver on those promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business creating a long term relationship with your prospects is a key to success. That is why list building is so important.

And when creating programs and eBooks and other information products the biggest affect in your quality is how you design and develop your products.

Quality in a learning content product is measured on three levels.

The primary is content. But your clients — your audience — are taking your course exactly because they do not know the content. They are there to learn the content. So their judgment of the quality of that content is different. It is not based on how well you know your subject.

Instead your customers will decide your content primarily based on how well it meets their wants and expectations. Did you design the product to solve a specific problem they’re having? Did you design your product round their motivations? That is how they will choose your content.

The second thing they will judge you on is organization. Do you appear to understand the subject well enough to current it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will choose you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and straightforward to speak to?

But it’s not that simple. You see the way you deliver quality content material includes closely identifying and concentrating on your customer. And that very same target customer you defined in the product design and creation process will be used for all your contacts with your customers. Including making your marketing goal your desired customer. So your short term influence ultimately additionally is dependent upon the quality of your product design process.

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