So you have been busy building your business. You have concentrated on marketing. You have gotten on the market and posted to Facebook and Twitter. You have posted your story on all your sales pages. You’ve got created your blog. You’ve got even written articles and posted them all around the web. You’ve got hung round boards and posted ’till you had been told to stop. You have been building your model like gangbusters.

But have you ever forgotten something?

The biggest brand success factor is not marketing. It’s delivering on your promises. It is delivering a quality product to your customers.

And for these of us creating learning content material meaning your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality is going to be built in — or left out.

Within the short term, people listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — each stated and implied — after which make a decision. Your marketing will persuade folks that you do know what you are doing. And that you just will deliver a quality product.

But in the long run, they will choose you by how well you really deliver on those promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business creating a long term relationship with your prospects is a key to success. That’s why list building is so important.

And when creating programs and eBooks and other data products the biggest affect in your quality is the way you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. However your customers — your target market — are taking your course exactly because they do not know the content. They’re there to learn the content. So their judgment of the quality of that content is different. It isn’t primarily based on how well you know your subject.

Instead your customers will decide your content material primarily based on how well it meets their wants and expectations. Did you design the product to resolve a particular problem they’re having? Did you design your product around their motivations? That’s how they will choose your content.

The second thing they will judge you on is organization. Do you appear to understand the subject well enough to current it in order that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will choose you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and straightforward to speak to?

However it’s not that simple. You see the way you deliver quality content material includes intently figuring out and focusing on your customer. And that very same goal customer you defined within the product design and creation process will be used for all of your contacts with your customers. Including making your marketing goal your desired customer. So your short term affect in the end also will depend on the quality of your product design process.

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